BR Media Insights
Empowering sales teams with sales enablement

In a recent sales leaders survey, 59% have a dedicated sales enablement team or person. This means a dedicated position is created where sales enablement activities are separate from the responsibilities of sales managers or marketing.
As we drill down into the responses, 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement position and team. This showcases how an investment in a sales enablement team can lead to revenue growth especially during periods of great change.
As we drill down into the responses, 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement position and team. This showcases how an investment in a sales enablement team can lead to revenue growth especially during periods of great change.

Justin Omega
Director of Media Solutions