General Business Plan
A report that documents the story of South City Hospital and the future roadmap that this hospital is taking to impact the community by providing high quality safe patient care.
Project Scope
Organize and collect information
Interview and coordinate with stakeholders and respective department heads to collect pertinent information that will be contained in the report.
Data and market research
Determine the sections of the plan that require data to support the statements. High level overview statistics and general market research for visual support.
Content Production
Coordinate and produce the photography, graphics, and business plan design assets. Curate stock photography if necessary. Professionally write the report
Final Business Plan
Multi page general business plan, message from the CEO, milestones, team leadership section, high level data and financial projections, and community marketing strategy. A secondary business plan presentation deck will be provided as well.
Our Process
Phase I
Discovery and Outline Approval (2 revisions)
2 Weeks
Phase II
Interviews and data collection
2-4 Weeks
Phase III
Design, Write and Produce
3-4 Weeks
Phase IV
Revise and Deliver
2 Weeks
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Discovery and Outline
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Discovery Sessions
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Planning the outline (2 revisions)
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Interviews and Data Collection
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Coordinate, interview, review departments
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Collect Market Research Data
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Prepare data for creative brief
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Create a high level community marketing strategy executable by BR Media
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Design, Write & Produce
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Write Creative Brief
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Multi-page copywriting (1 revision)
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Creative Direction
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Photographer
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Data and Presentation Graphic Design
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Final Design Review (2 revisions)
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